Swiss Ecom Guides Shopify guides for Swiss merchants
Lukas Brunner

Author at Swiss Ecom Guides

Lukas Brunner

E-commerce consultant specialising in Shopify

About the author

Lukas Brunner leads the content on Swiss Ecom Guides. He is an e-commerce consultant specialising in Shopify, helping Swiss businesses — ateliers, Instagram brands, village shops adding a webshop — get from idea to first order.

His guides follow one principle: documentation first. Every platform fact is checked against Shopify's current pages before publishing, every admin step is named the way the menu actually names it, and every figure carries its source and the date it was checked.

He is not a tax advisor, and the site never presents VAT notes as professional advice — readers are pointed to the Federal Tax Administration and their own fiduciary for their specific situation.

Working principles

  • Swiss-first, always

    Every guide assumes a Swiss merchant: CHF, Swiss VAT, TWINT, Swiss Post. No generic EU advice.

  • Documentation first

    Claims about Shopify link to Shopify’s docs; claims about tax link to Swiss federal sources.

  • Total cost, stated

    Apps and themes are judged with their monthly fees added up, in CHF, before any recommendation.

Articles by Lukas

Contact

A correction, a question or a suggestion? Write to us at pablobravo44@gmail.com